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Medical Editorial & Infographic Design
SPC-based materials for healthcare professionals, with clear visuals and scientific accuracy.
Designed medical brochures and infographics based on SPC and clinical data.
Tailored each visual to the product’s purpose—cardiovascular, metabolic, or lifestyle-focused—while maintaining brand tone and clarity.
Client
Pfizer
Year
2020
Format
B5 (182 x 257mm)
Role
Editorial design, Infographic, Custom Illustration
Medical Editorial Design & SPC-Based Infographic Campaigns
CoveInspired by the physical form of the round tablet, the cover introduces the key visual tone that reflects the product identity.
Visual campaign focused on highlighting the clinical efficacy and pharmacological characteristics of statin therapy. All slides are structured to enhance communication between pharmaceutical representatives and healthcare professionals, using illustrations and infographics based on real SPC and trial data.
Cover
Broad Therapeutic Indications
Demonstrates Lipitor’s broad clinical coverage across 12 cardiovascular indications including diabetes and stroke prevention.
Lipophilicity & Cardiac Absorption
Highlights the lipophilic nature of the drug that enhances tissue penetration—particularly into the myocardium—compared to hydrophilic agents.
LDL-C Reduction & Dose Flexibility
Visualizes dose-dependent LDL-C reduction outcomes from clinical studies, showing Lipitor's superior lipid-lowering effect.
Renal Safety in Vulnerable Populations
Reinforces Lipitor’s renal safety in elderly and diabetic patients using visual metaphors of stability and calm.
Muscle Tolerability vs Placebo
Illustrates the comparability of muscle-related side effects between Lipitor and placebo in major trials.
Tablet Size & Patient Preference
Shows the product’s small, swallowable tablet size, which contributes to higher patient compliance and lower dropout.
Preventive Effect on Cardiovascular Events
Presents long-term preventive data showing significant risk reduction in myocardial infarction and CHD.
Scientific References & Regulatory Info
Final page consolidates all scientific references and complies with pharmaceutical communication standards.
I create visual design systems that translate pharmacological evidence into clear and brand-consistent formats. My work balances clinical logic, scientific accuracy, and modern design aesthetics.
Tools Used
InDesign, Illustrator, Photoshop, Lightroom, Sketch
Rate
$80–95/hr | $1,000–6,000/project
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